Sammie Walsh is beehive's founder and Queen Bee.
Based on Sydney's Northern Beaches, Sammie's passions for live music and surf culture have led her to build a multi-faceted business that now covers the fields of digital marketing, social media and publicity in music, comedy and extreme sports.

Sammie's background in the music industry has seen her develop valuable skills and insights in the live touring and festival space, working for major Australian entities including the Mushroom Group and Future Music, before establishing beehive as one of Australia's premier music publicity agencies in late 2015.

Adam Lindsay is a beehive Publicist.
Based in Newcastle, Adam joined beehive having performed in bands for over seven years. Adam has been able to channel his love for music into many endeavours: as well as being a music publicist, Adam is also a co-founder and producer of music podcast, Record Royale.

He has previously worked with agencies including PlaystateAU and Big Pigeon Publicity, bringing this wealth of experience to beehive, where he now works not only as a dynamic music publicist and comedy publicist, but also delivers bespoke strategies for clients as part of beehive's digital marketing vertical.

Sose Fuamoli is beehive's in-house Copywriter.
Based in Melbourne, Sose has worked extensively with beehive since the early days as a music publicist, bringing her perspectives as a music journalist to her work in this field.

She has worked with a diverse roster of international and Australian artists during her time in music PR, while also continuing her work as a journalist for a number of titles, as well as delving into the world of radio.

She made the transition from music publicist to her more writing-focused role with beehive at the end of 2023, and currently works with the beehive team across multiple projects, continuing to help amplify the story behind each campaign.