WE'RE BEEHIVE
BUILT ON A
GENUINE LOVE...
…of music, culture and the stories that bring them to life.
Every day, we have the privilege of working alongside artists, festivals, promoters, labels and the people creating unforgettable moments. We help share their stories through radio, press, podcasts, TV and streaming, connecting them with audiences across Australia and beyond.
For more than a decade, we’ve believed that great publicity starts with great relationships. We keep our roster intentional, work closely with every client, and care just as much about the people behind the project as the campaign itself.
Whether we’re introducing a new artist, announcing a world tour, launching a festival or building momentum around a cultural moment, we approach every campaign with curiosity, care and purpose.
We’re proudly independent, proudly Australian, and genuinely grateful that this is what we get to do every day.
The stories are yours
We’re here to help the right people hear them
MEET THE TEAM
Sammie Walsh is beehive’s founder and director. Based on Sydney’s Northern Beaches, she has spent more than a decade working in Australian music — including time at the Mushroom Group and Future Music — before starting beehive in 2015 with a simple idea: build an agency that genuinely loves the music it works with.
She leads the agency across PR, radio, and editorial, with a deep knowledge of the live touring and festival space.
She leads the agency across PR, radio, and editorial, with a deep knowledge of the live touring and festival space.
Adam Lindsay is a beehive publicist based in Newcastle. He joined beehive having spent seven years performing in bands — which means he came in already understanding what artists actually need from a publicist.
He works across music and comedy PR, and is also co-founder and producer of music podcast Record Royale. He has previously worked with PlaystateAU and Big Pigeon Publicity.
He works across music and comedy PR, and is also co-founder and producer of music podcast Record Royale. He has previously worked with PlaystateAU and Big Pigeon Publicity.
Sose Fuamoli is beehive’s in-house copywriter, based in Melbourne. She has worked with beehive since the early days — first as a music publicist, now in a writing-focused role — bringing a journalist’s instinct to everything she produces.
She made the shift to copywriting at the end of 2023 and now works across press releases, campaign copy and content for the whole team.
She made the shift to copywriting at the end of 2023 and now works across press releases, campaign copy and content for the whole team.